Building best-in-class sales funnels

About AuditSales

The sales-performance auditing practice of ClickShift — we measure your funnel, then automate the fixes on the stack you already run.

4
Funnel metrics, benchmarked
15
Audits in the catalog
0
New vendors required
3 min
To your free scorecard
DB

David Bussell

Founder

Founder of ClickShift, where the operating thesis is the one this site runs on: most sales teams don't need new software — they need the funnel measured and the stack they already own configured around it. AuditSales is that thesis as a practice.

dave@clickshift.ca

More coming soon

The team grows as the practice does. Think you should be here? Say hello.

Operators first, automators second.

Most sales tools are built by people who have never worked a pipeline. You can tell: they optimize for dashboards over deals, and for lock-in over leverage. We build the other way around — systems we'd want running on our own pipeline, inside the stack we'd already own, with an off switch we control.

Our conviction is simple: the best sales teams of the next decade will run on pipelines that measure themselves, work themselves, and improve themselves — with humans doing the two things only humans can: conversations and judgment.

The rules we build by
  1. 01Ship in weeks, not quarters. A sprint ends with a working system in production.
  2. 02Guardrails by default. Nothing sends, changes, or escalates without an explicit rule — and a log proving it did.
  3. 03Your stack, your keys. If we disappeared tomorrow, everything keeps working.
  4. 04Data decides. Priorities come from your audit baseline, not from what we feel like building.
  5. 05Humans close. The system chases and files; your people hold the conversations.
The full framework

Excellence

High standards, every engagement

Integrity

Honest about what works

Impact

Measurable revenue results

Collaboration

With your team, not for it

Innovation

Current tools and practices

Partnership

Invested in your long game