Lead Response Time
How fast does your team touch a new lead?
The time between a lead arriving — form fill, demo request, inbound call — and the first meaningful response from your team.
The Benchmark
Typical team42 hours
Best-in-classUnder 5 minutes
10×higher contact rate responding in 5 min vs 30
Why It Matters
- Odds of qualifying a lead drop sharply after the first hour
- Most B2B buyers pick the vendor that responds first
- Speed is a proxy for how you will treat them as a customer
How We Fix It
- Instant lead routing with round-robin assignment
- Automated first-touch on your existing CRM
- Speed-to-lead alerts in the channels reps already use
- Response-time SLA measured per rep