Lead Response Time
How fast does your team touch a new lead?
The time between a lead arriving — form fill, demo request, inbound call — and the first meaningful response from your team.
What to Aim For
What the research found
In a 2011 audit of 2,241 U.S. companies, the average first reply took 42 hours (among companies that replied within 30 days), and 23% never replied. It’s an older study: use it as direction, and measure your own reply time. Source: Harvard Business Review (2011)
A target to aim for
Under 5 minutes
Our suggested target, not a measured benchmark. Measure your own number first, then set yours.
Why It Matters
- Companies that tried to reach a lead within an hour were nearly 7 times as likely to qualify it (a real conversation with a decision maker) as those that tried an hour later (Harvard Business Review, 2011)
- While a lead waits for your reply, it can reach out to someone else
- Speed is a proxy for how you will treat them as a customer
How We Fix It
- Instant lead routing with round-robin assignment
- Automated first-touch on your existing CRM
- Speed-to-lead alerts in the channels reps already use
- Response-time SLA measured per rep
Next step · Automate it
Automate your lead response time fix
Speed-to-Lead Routing
Minutes to first touch, one owner per lead
Missed-Call Text-Back
Missed calls become managed leads
Chat & Form Capture to CRM
One funnel across every channel