Time to Close
How long from quote to signature?
The time between the first proposal and a signed deal — where pipeline hygiene, stakeholder mapping, and follow-up discipline show up in the number.
The Benchmark
Typical team90+ days
Best-in-class30–45 days
35%average cycle reduction across engagements
Why It Matters
- Long cycles inflate CAC and wreck forecast accuracy
- Every extra week is another chance for budget to vanish
- Cycle time compounds: faster closes mean more at-bats per rep
How We Fix It
- Stage-gate criteria with exit conditions per stage
- Mutual action plans on every late-stage deal
- Automated follow-up sequences for stalled deals
- Real-time pipeline dashboards, not Friday spreadsheets