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Most sales teams do not have a speed problem. They have a system problem.

Dave Bussellis the AI transformation strategist behind AuditSales and its parent practice, Click Shift. He has spent more than a decade in enterprise demand generation, lead management and revenue operations — including consulting work aligning sales and marketing inside B2B organisations where deal velocity and conversion rate were the entire brief.

That is the lens AuditSales applies. Lead response, qualification, time to quote, time to close: four numbers that present as effort problems and almost always turn out to be process problems. No rota reliably delivers a five-minute response. A system does.

The approach is practical rather than theoretical — optimised workflows, training your team will actually use, and automation scoped so a human stays accountable for what it does. You get the audit, the sequence to fix it, and something your team can run without us.

Dave Bussell smiling at his newborn son, held in his arms

Edelweiss valley, beside Wakefield, Québec

Response Time

Within 2 business hours

Where We Work

Companies across North America
Canada & the United States

No handoffs

Every message lands directly with the founder — no SDR queue, no discovery-call gatekeeping.

How long does a typical engagement take?

3–6 months depending on scope; ongoing advisory available.

What companies do you work with?

B2B sales teams across North America — Canada and the US — from startups to enterprise.

How much does an audit cost?

Varies by size and complexity. Detailed proposal after discovery.

Do we need to buy new tools?

Rarely. We automate on your existing stack — less red tape, no new vendors.

Do you provide ongoing support?

Advisory retainers and continuous optimization available.

What if we don't have sales data?

We'll build the measurement systems you need first.