Qualification Time
How long until a lead is qualified or released?
The time between first response and a clear qualification decision — a lead either enters the pipeline with defined criteria or is released.
What to Aim For
A target to aim for
Same business day
Our suggested target, not a measured benchmark. Measure your own number first, then set yours.
Why It Matters
- Slow qualification lets hot leads go cold in the handoff
- Reps waste selling hours on leads that were never a fit
- Undefined criteria make every forecast a guess
How We Fix It
- Documented qualification criteria enforced in the CRM
- Enrichment and scoring on lead arrival
- A defined qualification stage with an exit SLA
- Weekly review of released leads for criteria drift