The funnel speed calculator
Every stage a lead waits compounds into the next. Pick your industry, set the dials to your funnel, and watch what speed is worth — in your numbers, not ours.
Directional model, not a promise: stage speeds move conversion on a log curve calibrated so that going from industry-average to best-in-class lifts lead→close by up to 35% (response), 15% (qualification), 25% (quote), and 10% (close) — anchored to published speed-to-lead research and the benchmark ranges across this site. Industry averages are AuditSales composite estimates; your CRM knows your real numbers, and that's what an audit measures.
The compounding view. The timeline stacks your four stage times end to end — the total wait a lead experiences from first touch to signature. Days lost at each stage don't just add, they compound: slow response feeds stale qualification, which feeds late quotes, which feed slipped quarters.
The conversion math. Your entered lead→close rate is anchored to your current dial positions. Moving a dial re-scores that stage on a log curve: reaching best-in-class lifts conversion by up to 35% for lead response, 25% for quoting, 15% for qualification, and 10% for closing — proportions that reflect where published research and our audit work show speed matters most. Moving slower than your industry average costs you symmetrically.
The benchmarks. Industry averages are AuditSales composite estimates built from published speed-to-lead studies (the oft-cited 42-hour B2B average response among them) and the benchmark ranges documented across our metric guides. Treat them as directional starting points — the point of an audit is replacing estimates with your CRM's actual numbers.